Simplicity, Beauty, Community: these are the three main concentration factors of Instagram for making video available on the iOS and Android application. With its newest version, Instagram now offers the functionality of recording a 15-second video (similar to Vine and other video-posting mobile applications) and post it on your profile.
What’s New in Version 4.0.0*
Video on Instagram!
We’re excited to introduce Video on Instagram and bring you a new way to share your stories.
When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to 15 seconds of video through the Instagram camera.
We added world-class image stabilization so you can take beautiful videos even when you’re walking or moving fast!
We also added 13 new filters that we built specifically for video. Say hello to Stinson, Vesper, Dogpatch and many more.
When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover frame so your videos are beautiful even when they’re not playing.
*from Apple iTunes