Mactan Cebu International Airport (MCIA) has entered a strategic partnership with United Neon Media Group (UNMG), granting them exclusive advertising rights. This move is set to revolutionize the way brands connect with audiences at the airport. Airport Advertising Partnership marks a significant step in MCIA’s vision to maintain its global reputation.
Award-winning marketing powerhouse United Neon Media Group is now the exclusive airport advertising concessionaire of the globally recognized Mactan Cebu International Airport. The partnership was officially signed yesterday by the key officials of both organizations at the MCIA’s famous ceiling arch.. (From left) UNMG Transit Operations Head Philbert Chua, MCIA Deputy Chief Commercial Officer Nabil Rasheed, UNMG Deputy COO Benjamin Ernest O. Lim, MCIA Deputy Chief Operations Officer Aldwin Uy, MCIA Chief Commercial Advisor Sudarshan M.D., and MCIA Junior Manager, Advertising and Services Cherry Ann Parba. [Photo courtesy: United Neon Media Group | Press Release]United Neon Enhances MCIA’s Airport Advertising with Innovation
Nabil Rasheed, Deputy Chief Commercial Officer at MCIA, emphasized, “Our partnership with United Neon Media Group is a testament to our vision to provide the best services here at the Mactan Cebu International Airport. We are pushing for greater heights to sustain our world class status. We look to the award-winning creativity and innovative advertising executions of United Neon to support and complement our efforts and to provide an enjoyable and enriching experience for all our travelers and airport guests.”
Why Airport Advertising Matters
Airport advertising has unique potential. A recent Airport Advertising Partnership study indicates substantial growth in this sector. This medium allows brands to engage a global audience, making it a strategic choice for businesses seeking international exposure.
Mactan Cebu International Airport, as the Philippines’ second-largest airport, plays a crucial role in this trend. Research from Nielsen highlights that over 90% of travelers notice airport ads, and 80% take time to interact with them.
Benjamin Ernest Lim, Deputy Chief Operations Officer of United Neon Advertising, Inc., shared, “Airport advertising is very powerful and it has a global reach that would allow for brands to gain international exposure, reach a bigger audience and seize the opportunity to possibly penetrate new markets. This is especially true in the case of MCIA which is the second largest and busiest airport in the Philippines and has been globally recognized for its sustainability initiatives.”
United Neon’s Vision for the Future
United Neon’s innovative approach will bring fresh dynamics to the Airport Advertising Partnership. They plan to invest in cutting-edge digital display technology at MCIA, creating memorable brand interactions for travelers. Lim noted that this initiative aligns with UNMG’s aim to be a comprehensive solution for brand visibility, catering to diverse audiences.
“Over the coming years, UNMG will be investing in new digital display technology in the airport and focus on coming up with unique experiences that truly connect brands with their audiences,” Lim said.
Officials from the Mactan Cebu International Airport (MCIA) and United Neon Media Group (UNMG) sign the contract formalizing the awarding of the exclusive airport advertising concessionaire to UNMG. (From left) MCIA Deputy Chief Commercial Officer Nabil Rasheed, UNMG Deputy COO Benjamin Ernest O. Lim, MCIA Deputy Chief Operations Officer Aldwin Uy. [Photo courtesy: United Neon Media Group | Press Release]Enhancing Traveler Experience Through Advertising
Airport advertisements are not only about visibility; they are about creating experiences. UNMG’s goal is to turn waiting times into opportunities for engagement. According to Lim, travelers tend to be more attentive to ads in airports due to the high-quality atmosphere, making the Airport Advertising Partnership a strategic decision for brands.
Lim explained that for travelers, UNMG’s goal is to create unique branding experiences that would make their journeys more enjoyable. This effort extends beyond brand awareness to fostering business growth through strategic advertising.
ALSO READ: Mactan-Cebu Airport Soars High with Sustainability Award
A Strategic Partnership for a World-Class Airport
Starting November 1, 2024, United Neon will oversee all branding activities at MCIA, solidifying their Airport Advertising Partnership. The agreement, lasting five years, is expected to boost the airport’s advertising revenue and enhance its status as a top-tier destination.
“We are very optimistic about this partnership with MCIA and we are confident in growing the airport’s advertising revenue in the coming years,” Lim said. “There are strong indications, too, that air travel will recover and even exceed the pre-pandemic levels and with that momentum behind us, we hope to achieve great things with MCIA.”
For more details, follow the United Neon Advertising, Inc. Facebook Page. You can also visit the website.
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