Bo’s Coffee, a Cebu-based coffee chain renowned for its locally sourced beans, is brewing up big plans. In a recent announcement at the Franchise Asia Philippines 2024 International Conference, CEO Steve Benitez laid out the company’s ambitious expansion strategy. Over the next year, Bo’s Coffee aims to open 85 new franchised stores globally, solidifying its status as a premier coffee chain in the Philippines and extending its international presence to new territories.
Cebu’s Bo’s Coffee expands in Middle East, sets eyes on North America
Founded in Cebu City, Bo’s Coffee has grown from a small local brand to a recognized name in Southeast Asia and the Middle East. Today, the company operates 145 stores across the Philippines, Qatar, and the United Arab Emirates (UAE). They specialized coffee sourced from farms in the Philippines’ mountainous regions, including Benguet, Sagada, Mt. Kitanglad, and Mt. Matutum.
Expansion Plans in Qatar and the UAE
Bo’s Coffee first entered the international scene in 2018 by opening its inaugural store in Doha, Qatar, in collaboration with the Al Majed Group. The Qatari market embraced the brand’s unique blend of Philippine-grown beans and the chain now operates 14 outlets across Doha. By the end of 2024, this number is expected to rise to 16, strengthening Bo’s presence in the Middle East.
The coffee chain then made its expansion into the UAE in November 2022, partnering with the Al Mulla Business Group to establish two stores in Dubai. The rapid growth in both Qatar and the UAE is a testament to the brand’s popularity, with Bo’s Coffee aiming to open four stores in Dubai by the close of this year.
Steve Benitez highlighted the company’s commitment to rapid franchise development, with the aim of having 200 stores worldwide by the end of 2025. “Seventy percent of our future store footprint will be franchised,” Benitez stated, emphasizing the brand’s focus on working with trusted franchise partners to fuel this growth.
Canada: The Next Frontier
The biggest news on the horizon is Bo’s Coffee’s planned entry into Canada. Benitez revealed that the company is actively seeking a franchise partner to bring the brand to the North American market. While the timeline for Bo’s Coffee’s debut in Canada remains tentative, the CEO projected a rollout of 10 to 12 stores over the next decade. The introduction of Bo’s Coffee to Canada marks a significant milestone, representing the company’s first venture into the Western market.
Though a specific launch date has yet to be confirmed, the planned move to Canada will be a calculated step for Bo’s Coffee, capitalizing on the growing appreciation for unique, ethically sourced coffee products. Given the brand’s success in Middle Eastern markets, there is high anticipation for how Bo’s will fare in North America.
ALSO READ: Bo’s Coffee launches first Advance Ordering BOTTY System in the Philippines
Bo’s Coffee: Rooted in Local Communities, aiming Global
Despite its growing global footprint, Bo’s Coffee remains committed to its roots. The company takes pride in its partnership with local coffee farmers across the Philippines, ensuring that its expansion benefits not only the brand but also the agricultural communities that grow the coffee beans.
As Bo’s Coffee scales up its operations, the brand’s vision remains clear: bringing a taste of Philippine coffee culture to more corners of the world while staying true to its commitment to quality and community-driven growth. With Qatar and the UAE already in the fold, and Canada on the horizon, Bo’s Coffee’s international expansion is just beginning.
For more detais, visit Bo’s Coffee on Facebook. To learn more about their products, services, and other offerings, visit their official website.
