Eden Cheese Joins World Vision Philippines to Brighten Filipino Christmas, Holds Busking Event in Cebu
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The Christmas season is a time of joy, family, and togetherness, with the Noche Buena taking center stage in Filipino homes. This cherished tradition goes beyond food—it’s about shared moments that reflect the true spirit of Christmas. Eden Cheese, one of the Philippines’ beloved brands, understands the value of this tradition.
Cebu Pride Bruno Mars KalokaLike Kent Villarba [Photo courtesy: Eden Cheese Philippines | Press Release]Help Complete Joy this Christmas: Eden Cheese and World Vision Philippines join forces for Noche Buena Project
This year, Eden Cheese partners with World Vision Philippines for their annual Noche Buena Project, which aims to bring joy and hope to families in need.
Spreading Holiday Cheer
World Vision Philippines began the Noche Buena Project in 2006, offering families in need a grocery package to create a festive Christmas Eve meal. Last year, over 23,000 families received Noche Buena packs, and this year, they aim to match this milestone.
The EDEN Bundle of Joy was introduced to the diners at Sugbo Mercado while enjoying the busking event last November 23. [Photo courtesy: Eden Cheese Philippines | Press Release]Through their collaboration with Eden Cheese, each Noche Buena pack will include a delicious addition: Eden Cheese! With every purchase of Eden’s Bundle of Joy pack, which contains a two-pack bundle of 160g Eden Cheese, on Mondelez Philippines’ online stores in Shopee, Lazada, or TikTok Shop, the iconic cheese brand completes the meal for a beneficiary family.
Jun Godornes, Resource Development Director of World Vision Philippines, expressed his gratitude: “Through our annual Noche Buena Project, we aim to bring joy to Filipino families by giving them the chance to enjoy a special Christmas Eve meal together. This year, we’re thrilled to partner with Eden Cheese to further enrich this tradition, providing families not just with food, but with a memorable holiday experience. Together, we’re making sure that more tables are filled with warmth and joy this Christmas.”
Experience the Spirit of Giving
Local buskers Dimple Recla and Clyde Ortencio [Photo courtesy: Eden Cheese Philippines | Press Release]To spread awareness and engage communities, Eden Cheese is hosting Christmas busking events in three key locations:
- Mandaluyong City (Greenfield District, November 16)
- Cebu City (Cebu IT Park, November 23)
- Davao City (Ayala Azuela Cove, November 30)
Attendees can enjoy timeless Christmas carols while learning how to support this meaningful project. These events embody the holiday spirit, offering a chance to give back and celebrate the season together.
Kent Villarba, the Cebuano Bruno Mars KalokaLike, performed live at the Sugbo Mercado. [Photo courtesy: Eden Cheese Philippines | Press Release]Make Your Christmas More Meaningful with Eden Cheese
By purchasing Eden Cheese’s Bundle of Joy packs, you contribute to filling tables and hearts with the joy of Christmas. It’s more than just a gift—it’s a way to ensure that families in need can celebrate with warmth and gratitude.
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Help create joyful Noche Buena celebrations for Filipino families! Support the Eden Cheese Noche Buena initiative today. Together, let’s make this holiday season unforgettable for Filipino families. For more information, visit Eden Cheese Philippines on Facebook.
Visit Eden Cheese’s official social media pages or join their busking events to support this heartwarming initiative.