Setting up a website could help you take advantage of a large online following. There are over 4 billion active monthly users, who visit the internet for different reasons.

How to market your brand with a WordPress website

A big draw on the avenue for people is the ability to connect and keep up with brands on the internet. More people than ever before are using the internet to track their preferred brands, with a large percentage of these people sourcing customer support and other similar services online as well.

WordPress is the biggest website builder on the internet, and for brands. It offers different customization options and can be tweaked to develop different types of websites. WordPress is a great platform for brands, which is evident by its popularity with all types of brands, including small SMEs and large Fortune 500 companies.

How can you use WordPress to market your business?

Creating a website will increase brand awareness and visibility. You can increase certain types of user engagement by creating and sharing your WordPress website on social media. The platform includes the proprietary social media integration, which enables visitors to share content from your website onto their social media platforms. By having a website on the platform, you will be able to take advantage of the social network connection to increase your brand awareness level.

The platform is SEO friendly, which means that you can tweak your site to maximize your visibility. While other open source platforms are SEO friendly, none offers the compatibility of WordPress. It is also constantly updated to meet changes in the search engine algorithm, which ensures your website will be highly ranked even after the algorithm is changed. To maximize this benefit for your business, you should consider some premium options. Choose lightweight themes and multifunctional plugins, to reduce your website’s load. You should also consider optimizing different aspects of your platform for speed.

The majority of internet users will not visit different websites with a computer, unlike previous tendencies. More people have access to the internet because of the prevalence of mobile phone technology. A great platform should offer mobile compatibility, to increase your brand’s ability to reach potential customers. WordPress is mobile friendly and responds to mobile interfaces well. You will not be limited in your ability to reach potential visitors, which means that you can maintain high brand visibility online.

You can use a large number of customization options to appeal to more people. Your brand will benefit from these tools because you will be able to develop a website that suits the preferences and tastes of your desired audience. They could also help you create and maintain a specific brand identity, which will help your business grow more.

Why you should consider using WordPress

These are the top benefits of using WordPress for a business website.

WordPress is free

You will not incur any costs when installing and operating WordPress. The platform is a great choice for all businesses but will serve those with limited expenses well. You can create and run your WordPress website without incurring any expenses. For best results on a minimal budget, you can choose free hosting, theme and plugin options. While the domain name may require some subscription, it is a small, one-off payment.

WordPress is secure

Your website could be vulnerable, attracting attackers who could inject malicious software and affect its operation and appearance. WordPress is popular with attackers, because of the large number of potential victims. However, you will be well protected if you update your site and plugins regularly. There are also a number of plugins that can be added onto your site to monitor and address any security vulnerabilities that could exist on your website.

The platform allows multi-user access but offers security against a potential loss of administrative control. Users can serve different functions without putting your website at a higher risk of attack, affecting your SEO rankings or potentially deleting important parts of your website.

WordPress is mobile friendly

As the reach of the internet expands to different parts of the world, more people getting access to the web can only do so through the mobile interface. You will miss out on a potentially large following if your website is not mobile friendly. This could also affect your SEO ranking, since the compatibility with different platforms is a significant attribute in the search engine algorithm. WordPress also includes a mobile app, which can be used by website owners for easier management.

WordPress is versatile

WordPress is compatible with different types of websites, which makes it ideal for users with a unique concept of their business site. You can customize your website to meet your expectations in terms of the design, layout and expected user experience. You can also attach different types of content, which should help you attract a range of visitors. Its versatility is also evident in the type of changes users can make on the platform. If you are technically skilled, you can make manual changes to the open source code. Users with little coding knowledge can leverage plugins to tweak different aspects of their site.

WordPress is easy to use

You do not need to be skilled in coding to manage your WordPress website. You can learn about different aspects of your website from tutorials and guidelines available through many trustworthy internet forums and pages. You can even learn about WordPress by trying it out. Its mobile friendliness is beneficial for website owners as well, because it allows for easy management even when on the move.

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Final word

WordPress is a great platform to help build your website. You can customize your website to suit your brand, and attract your target audience with different features and tools. Getting it right and optimized in your first set up can be challenging. You may consider hiring out these professional services to dedicated service providers such as WPFixs, who will ensure a thorough optimization process that will increase your visibility and ability to reach your desired audience.