PLDT, Smart boost connectivity to empower micro-entrepreneurs in Mandaue

PLDT Inc. and its wireless unit, Smart Communications, Inc., are setting a transformative stage in Mandaue City, Cebu, to provide micro-entrepreneurs with more robust digital tools and connectivity. By expanding their 4G and 5G network, they aim to drive both individual and economic progress within this vital urban center.

PLDT & Smart Connectivity: Expanding Digital Access for Mandaue’s Growing Entrepreneurs

“Our efforts aim to empower local micro-entrepreneurs, across various industries, support government initiatives, and provide our customers with the highest quality experience possible,” said Roderick S. Santiago, First Vice President and Deputy Network Head at PLDT and Smart. Santiago emphasized that by enhancing connectivity in high-demand areas like Mandaue City, these businesses gain the technological edge needed to remain competitive and thrive in an increasingly digital marketplace.

Located in the heart of Cebu, Mandaue City is home to over 360,000 residents and approximately 10,000 industrial and commercial establishments. This bustling hub relies on steady and expansive connectivity for both daily activities and critical business functions. For local micro-entrepreneurs, connectivity isn’t just a convenience—it’s a bridge to economic resilience, community growth, and innovative business operations.

Empowering Local Growth with Advanced Networks

Through this initiative, Smart has raised its 5G and 4G coverage to encompass roughly 97% of the Mandaue population. This milestone is not only a testament to the company’s dedication to tech-forward growth but also underscores its alignment with the United Nations Sustainable Development Goals (UNSDGs)—specifically Goal 9, focusing on Industry, Innovation, and Infrastructure. These advancements also echo the Philippine government’s ongoing digitalization goals, reinforcing how nationwide connectivity drives progress.

PLDT Group’s long-term investment in network infrastructure and innovative services serves as a backbone for accessible, advanced technologies across the country. For Mandaue’s microentrepreneurs, it offers more than just online access; it opens up new channels for marketing, customer outreach, and streamlined operations.

Supporting a Connected Future in Mandaue

By enhancing its network in urbanized areas like Mandaue, PLDT and Smart demonstrate a steadfast commitment to community building. From small retail owners to service-based entrepreneurs, reliable digital access enables local businesses to adapt to market trends and shifts in consumer demand, maximizing growth potential.

This move by PLDT and Smart to support local enterprises goes beyond business—it represents a step toward a future where innovation, infrastructure, and economic inclusion are woven into the fabric of everyday life. As micro-entrepreneurs tap into these improved digital services, they contribute to a resilient, tech-savvy Mandaue City.

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The expansion of PLDT and Smart’s networks in Mandaue provides local micro-entrepreneurs with the tools they need to flourish. Enhanced connectivity supports sustainable economic growth, aligns with UNSDGs, and amplifies the city’s competitive edge, paving the way for an empowered, digital-ready community.

Discover how PLDT and Smart are transforming cities like Mandaue. Stay connected and support local micro-entrepreneurs as they build a brighter digital future.

For more details, follow PLDT’s its official website.