Tanduay Asian Rum and Kenneth Cobonpue: A Story Crafted to Perfection

Tanduay Distillers, Inc. partnered with Cebuano and world-renowned Industrial Designer, Kenneth Cobonpue, to create and highlight the Philippine pride into a world-class product crafted to perfection. The Tanduay Asian Rum was launched and introduced in Cebu City last September 22, 2016, at the Morals and Malice bar.

Members of local newspapers, bloggers, as well as business owners and partners, were invited to witness the unveiling of the new Tanduay Asian Rum to Cebu market through a product launch filled with drinks and food, and a kind sample of the new liquor. The night was full of Cebu’s journalists, Tanduay enthusiasts and party goers with a food and drink taste testing.

Tanduay Asian Rum x Kenneth Cobonpue

Kenneth Cobonpue has always been a globally-recognized Filipino talent through his furniture craftsmanship and designs. Starting with a humble beginning but with a burning passion and ambition to showcase Filipino heritage worldwide, Kenneth was able to craft the Philippine name with his designs through resilience and hard work throughout the years. Kenneth’s eye for details and achievements in carrying Filipino pride made him the perfect partner of Tanduay’s globally clamored Asian Rum.

With Tanduay Asian Rum’s crafted to perfection nature through carefully blending meticulously selected aged rums that embodies not just the rich heritage of Tanduay Distillers, Inc. but also the vibrant flavors of the country’s culture. Asian Rum’s tagline crafted to perfection is proven worldwide as it has received numerous awards and recognitions from different enthusiasts, institutions and events.

The exceptional qualities of both Tanduay Asian Rum and Kenneth Cobonpue is celebrated by their partnership. Both manifestation of world class recognition and Filipino pride unite together to once again show the world how Filipinos are crafted to perfection.

Kenneth Cobonpue designs the emblem of Tanduay Asian Rum

Kenneth Cobonpue designs the emblem of Asian Rum by incorporating ingenious Filipino elements to showcase the craftsmanship and resourcefulness of Filipinos. This marks his trust to co-bear the story of Asian Rum as its newest ambassador for both sharing world-class qualities.

Tanduay Asian Rum’s story of crafted to perfection is showcased on its newest online video material as Kenneth Cobonpue embodies the years and years of tedious hard work, patience and perfection to achieve the accent from humble beginnings towards success. The material communicates how Tanduay Asian Rum, as a person, gains its world class recognition through years of meticulous selection of rum and rigorous process of blending and fermentation to reach the expression of balance and flavor.