TCL Electronics, a leading consumer electronics brand and the world’s second-largest TV brand, celebrates its 25th anniversary with an exciting milestone—the renewal of its partnership with Asia’s superstar, Kathryn Bernardo. This collaboration, which has flourished over three years, continues to reflect TCL’s dedication to innovation and excellence in home entertainment and appliances.
Kathryn Bernardo and TCL executives celebrate the renewal of their partnership, marking the brand’s 25th anniversary and her continued role in showcasing TCL’s innovative and eco-friendly home solutions.Kathryn Bernardo and TCL: A Perfect Match
The official contract renewal took place at Studio Simula on January 23, attended by key figures such as Shae Xiaoling Yu, Deputy Marketing Director, and Joseph Cernitchez, Brand Manager, along with Kathryn’s co-manager Lulu Romero and Francis Kalayaan A. Vidanes of VCM The Celebrity Source.
“We’re excited to celebrate Kathryn’s third year with TCL and the continued strength of our partnership. Her authenticity and ability to connect with our consumers have made a significant impact in our campaigns, effectively communicating our “Inspire Greatness” message over the past two years,” Joseph Cernitchez, TCL Philippines Brand Manager, said.
Kathryn, known for her sincerity and strong influence, expressed her gratitude for the trust TCL has placed in her. “I’m incredibly happy to have contributed to TCL’s rise to the top. Knowing the competitive landscape and having experienced TCL products firsthand, I can attest to their exceptional quality and suitability for residential and commercial use,” she enthused.
Innovation and Excellence for 2025
(In photo, from left to right) Lulu Romero, Kathryn’s co-manager; Francis Kalayaan A. Vidanes of VCM The Celebrity Source; Kathryn Bernardo, Shae Xiaoling Yu, TCL Deputy Marketing Director; and Joseph Cernitchez, TCL Brand Manager during the contract signing.Mr. Cernitchez emphasized that TCL has exciting plans this year. “2025 is an exciting year for TCL, and we are very happy to continue our partnership with Kathryn. As we all know, she’s truly a perfect match for TCL. A perfect embodiment of what ‘Inspire Greatness’ is about. Expect more breakthroughs and innovations that TCL will offer in the next coming campaigns.”
Celebrating its 25th anniversary, TCL remains committed to providing user-centric appliances that promote a stylish, intelligent, and eco-conscious lifestyle. Through cutting-edge technology, TCL continues to offer smart and sustainable home solutions tailored to Filipino families.
Kathryn’s Favorite TCL Products
Kathryn’s loyalty to TCL is evident in her personal use of the brand’s products. When asked about her favorite, she immediately mentioned, “I absolutely love using my TCL QLED PRO TV. It allows me to easily stream my favorite shows and movies, making it the perfect escape from my busy schedule. I can also enjoy family time and organize movie nights, which I cherish. The picture quality is also top-notch!”
She further added, “TCL products are designed with the needs of Filipinos in mind. They bring high-quality entertainment and connectivity into our lives, making technology accessible for everyone. Whether it’s through the stunning visuals of a TCL TV that enhances movie nights or the smart devices that facilitate communication and productivity, TCL is constantly innovating to meet the demands of modern Filipino families.”
Kathryn, grateful for TCL’s trust, shares how the brand’s innovative and accessible technology has positively impacted her lifestyle and the lives of Filipinos in their homes.What’s Next for TCL and Kathryn?
TCL has announced that Kathryn will once again take center stage in upcoming marketing campaigns, representing key product lines, including TVs, washing machines, air conditioners, and refrigerators. The continued partnership highlights TCL’s confidence in Kathryn’s ability to embody the brand’s message of excellence and innovation.
As TCL embarks on another year of groundbreaking advancements, the collaboration with Kathryn remains a vital part of the brand’s vision. Looking ahead, TCL is poised to introduce even more intelligent and eco-friendly solutions, ensuring Filipino households enjoy top-tier technology designed for modern living.
ALSO READ: TCL Showcases Breakthrough Smart Tech at CES 2025
Kathryn, in turn, remains grateful for the opportunity to be part of TCL’s journey. “My journey with TCL has been truly remarkable and filled with unforgettable moments. Celebrating TCL’s 25th year in the Philippines adds even more significance to this journey, as we reflect on our growth and successes together,” she shared with a smile.
With its strong legacy and commitment to excellence, TCL continues to redefine the future of smart living, making innovation more accessible to Filipino households.
For more information, visit the TCL Philippines website, and follow them on Facebook and Instagram.
