As 2024 concludes, Google unveils its Year in Search, celebrating the people, events, and trends that shaped the Philippines. This year’s data reflects the evolving interests of Filipinos, from global events to technological advancements, showcasing a nation keen to stay informed and engaged.
Here’s what Pinoy Netizens Googled in 2024. Google releases its annual Year in Search in celebration of the people, events, contributions, and trending topics that defined that year in the Philippines.A Snapshot of a Nation’s Mindset: What Pinoy Netizens Googled in 2024
Filipino online behavior in 2024 showcased a diverse mix of interests—from groundbreaking technologies and global events to heartfelt entertainment. Google’s Year in Search not only reflects the key moments that resonated most with the nation but also provides a glimpse into the cultural zeitgeist that continues to shape the Filipino digital landscape.
Filipinos’ Interest in Current Events
Six out of the top ten overall search terms in 2024 were related to news, confirming Filipinos’ reliance on Google for updates. Dominating the list, “heat wave” emerged as the #1 overall and news-related search, illustrating heightened awareness of environmental issues. “Climate change” ranked #6 overall and #5 in news, highlighting the growing public interest in sustainability and global warming.
Additionally, the 2024 Paris Olympics ranked #3 in both overall and news-related searches. This global event captivated Filipino audiences, particularly because Carlos Yulo, the country’s newest Olympic gold medalist, featured prominently across trending categories, including sports and male personalities.
AI and Technology: A Nation’s Curiosity
Three out of the top ten trending searches in 2024 revolved around AI, underscoring the Philippines’ position as a tech-savvy nation. Filipinos demonstrated a strong desire to learn about the latest innovations, a sentiment mirrored in this year’s e-Conomy SEA Report. From exploring AI-powered tools to understanding groundbreaking applications, this surge in interest highlights a society adapting to rapid technological advancements.
Pop Culture and Personalities in the Spotlight
In 2024, Filipinos continued their fascination with pop culture and iconic personalities. Veteran actress Jaclyn Jose, who sadly passed away this year, was the second most-searched term overall. Globally, former One Direction member Liam Payne secured the #8 spot.
Local music and entertainment also captured public attention. Nation’s Girl Group BINI topped the list of searched female personalities, thanks to their breakthrough hits “Salamin, Salamin” and “Pantropiko”. Meanwhile, member Mikha Lim independently claimed the #10 spot on the same list. Music trends were dominated by Dionela’s viral R&B hit “Sining”, affirming the role of online platforms in shaping musical preferences.
The Rise of Korean Dramas
Korean dramas continued to dominate Filipino search trends. “Queen of Tears”, which aired mid-year on Netflix, emerged as the top-searched series and Korean title of 2024. This K-drama’s massive popularity aligns with the 12% growth in GMV for streaming platforms reported in the e-Conomy SEA study. The seamless availability of high-quality content online is reshaping viewing habits across the Philippines.
Below is the full list of the top search trends in the Philippines:
| Overall Top Trending | News | Sports |
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| Shows or Series | Songs or Lyrics | Games |
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| Male Personalities | Female Personalities | Movies |
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| Farewells | Korean Series | AI-related Searches |
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The 2024 Google Year in Search highlights how Filipinos balance their interests in global events, technological progress, and pop culture. From the climate crisis to entertainment milestones, these search trends reveal a society deeply engaged with the world. As we welcome 2025, these insights serve as a testament to the vibrant curiosity that defines the Filipino online community.
