JBL Philippines product launching event, opens new store in Cebu

JBL, the World’s No. 1 best-selling brand for wireless speakers, has finally opened its first-ever, outside-Manila store in Cebu City and their 11th store all over the Philippines.

JBL Philippines product launching event, opens new store in Cebu | Cebu Finest
Mr. Larry Secreto, Country Head of JBL by Harman in the Philippines

Last January 26, 2017, JBL by Harman had a product launching event at Quest Hotel and Conference Center Cebu and introduced their latest line of on-ear and in-ear headphones, portable wireless speakers, and other audio and sound devices.

JBL Philippines product launching event, opens new store in Cebu

Mr. Larry Secreto, Country Head of JBL by Harman in the Philippines, introduced the growth of JBL in the country and the plans of expanding the availability of their audio and sound products. On that same day, Secreto announced the opening of its 11th store in the country and the first-ever JBL store outlet outside the Manila area. The Cebu store is located on the 2nd Floor, Northwing, SM City Cebu.

The highlight of the event was the showcasing of different JBL products from headphones and portable speakers. They gave emphasis on the world-class engineered IPX7 certified waterproof Bluetooth speakers, the on-ear, and in-ear headphones. They also introduced a new line of Bluetooth earphones and their collaboration with active and sports brand Under Armour.

JBL Philippines product launching event, opens new store in Cebu | Cebu Finest
Angelie Bas, radio DJ and blogger (left), during the product testing and demo

New JBL products in the Philippines

Launched initially in the Philippines last November, the new E Series is a perfect match for stylish music lovers who crave for aesthetics, comfort, and sound quality. Available in both in-ear and on-ear models, all are equipped with a built-in microphone and features an ergonomic design for comfort – especially for the wireless headphones E55 BT, E45BT, and E25BT headphones.

While, a seamless listening experience can also be enjoyed with the E35 and E15 headphones, thanks to its tangle-free cables. Music lovers looking for a frills-free experience, without sacrificing the sound quality and JBL Pure Bass, can look forward to the T Series – such as the wireless T450BT and wired T450, T290, T210, T110 headphones.

Sports and fitness enthusiasts and also experience great sound and music with the Under Armour Wireless and Reflect Series. Designed and engineered by JBL, the Under Armour Heart Rate Wireless headphones was made specifically for athletes and those who crave for an ultimate training experience. Equipped with a twist-lock technology to assure a comfortable and snug fit and sweat-proof feature, the UA Sports headphones offer superior sound quality to keep your adrenaline flowing for up to eight hours – while tracking your heart rate with its in-ear monitoring and touch control feature.

Part of its sports headphone line-up, the Reflect series which includes mostly wireless and sweat-proof headphones with highly reflective cables for night exercises. The new JBL Reflect Contour headphones leads the way with its best-in-class Dual Lock technology that offers a secure fit both behind and in-ear by coupling a behind-the-ear hook with ergonomic ear-tips.

Also included in the series is the JBL Reflect Aware wired headphone with a Lightning connector for Apple users, coupled with the active noise cancellation and adaptive noise control feature, which allows users to easily tune the amount of environment noise they want to let in.

JBL Philippines product launching event, opens new store in Cebu | Cebu Finest
The JBL Charge 3 Squad Wireless Speaker, a Bluetooth-enabled, iPX7-certified portable speaker by JBL

Apart from its portables and headphones, JBL also brings its iconic sound quality to its consumers’ homes with its soundbars that top others in its class. Designed specifically to fit your home’s overall look, the JBL Cinema SB250, SB350, and SB450 can definitely give you and your family a memorable listening experience.

JBL’s lineup of consumer equipment products is made to make the most out of life experiences through its unmatched sound quality, as it adheres to the distinctive needs of its consumers.

JBL Store and Authorized Dealers in Cebu

Here is the list of authorized dealers and sellers of JBL products in Cebu City

Dealer Branch
A. Refinery Ayala Center Cebu
Asian Homes Gaisano Country Mall
Magallanes Street
Osmeña Blvd.
Digistore ng Bayan JY Square Mall
Game One Gadget & iTECH Store The Maze, Ayala Center Cebu
Cyberzone, SM City Cebu
iCenter Calyx, Cebu IT Park
iStore Ayala Center Cebu
SM City Cebu
JBL Pop-up Store Northwing, SM City Cebu
S&R Ouano Avenue, Mandaue City, Cebu

JBL products are also available at Lazada Philippines.

ALSO READ: JBL Everest 300: The Pinnacle of Wireless Audio


HARMAN (harman.com) designs and engineers connected products and solutions for consumers, automakers, and enterprises worldwide, including audio, visual and infotainment systems; enterprise automation solutions; and software services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson ®, and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world.

HARMAN also is a technology and integration services leader for the Automotive, Mobile, Telecommunications and Enterprise markets. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. The Company’s software solutions power billions of mobile devices and systems that are connected, integrated, personalized, adaptive and secure across all platforms, from the work and home to car and mobile. HARMAN has a workforce of approximately 25,000 people across the Americas, Europe, and Asia and reported sales of $5.9 billion during the last 12 months ended March 31, 2015.

The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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