PFA extends hands to assist businesses in preparation for 4th industrial revolution

Industry experts will be helping businesses prepare for the industrial revolution during the Franchise Asia Philippines (FAPHL) 2020 this March 25-29, 2020, at the SMX Convention Center, Pasay City, Metro Manila. Organized by the Philippine Franchise Association (PFA), FAPHL continues to be the country’s main capacity-building event for the Philippine franchising sector for 28 years now.

PFA extends hands to assist businesses in preparation for 4th industrial revolution

With the theme “Franchising of FIRe” or the fourth industrial revolution, FAPHL 2020 will talk about what the franchising industry needs to do to make the latest industrial revolution a tool for further growth and better opportunities.

“We are now at the dawn of the 4th industrial revolution and we would like to help the franchising sector prepare for the challenges and the opportunities ahead,” said Sherill Quintana, PFA President.

Aside from talks, the week-long activity will feature franchise seminars and business matching activities. More than 80 renowned industry experts including international franchise guru, Greg Nathan; Senator Aquilino ‘Koko’ Pimentel III; and US-based International Franchise Association Chair, Catherine Monson, will be imparting their knowledge.

There will also be representatives from big brands such as Shopee, Lalamove, Angkas, Lazada, Zomato, Kasa Arkhitekton, McDonald’s, and Jollibee.

Rounding the week-long line-up of activities is a three-day international expo that is free for those who will register online. The expo will feature over 800 brands.

“We are proud that Franchise Asia Philippines continues to be a magnet for international brands that want to expand here. This year, the expo will showcase international franchise brands from Korea, Malaysia, Singapore, USA, and many more,” said Dom Hernandez, Overall Chair of FAPHL 2020.

FAPHL 2020 is co-presented by the Bank of the Philippine Islands (BPI) and PLDT Enterprise.

“To further help businesses, we have compiled the best franchising practices and insights from established entrepreneurs in the book, ’12 Strategies of Franchising’,” said Quintana.

The “12 Strategies of Franchising” discusses case studies and the basics. It combines the experiences of authors Dr. Samie Lim, CFE; Dr. Bing Sibal-Limjoco, CFE; Noel Siggaoat, CFE; and Chris Lim, CFE. It will be sold during FAPHL 2020 and will be available at National Bookstore nationwide in March 2020.

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A press conference was held on Friday, February 21, 2020, at Ayala Center Cebu with the members of the media in attendance. Kenneth Lim, Director for Cebu-Philippine Franchise Association (PFA); and Bing Limjoco, Executive Director for Philippine Franchise Association discussed the plans and programs for the upcoming FAPHL expo in Manila.

The PFA is also in the works of preparing another expo for Cebu that will be happening soon in June 2020.

For more information, visit Franchise Asia Philippines’ official website or their Facebook Page.

About PFA

The Philippine Franchise Association (PFA) is the voluntary self-regulating governing body for franchising in the Philippines. It is the country’s pioneer and largest franchise association with members ranging from micro to large, both homegrown and international involved in food, retail, services and other types of businesses.