Relationships are built on promises: the promise to love, to care, to secure, to protect, and to provide. This is something Piolo Pascual knows all too well. Committed as he is, Piolo keeps his promises he made to his family as a son, a sibling, and a father. But in the case that financial troubles arise, bringing such promises to life becomes a challenge.

Piolo Pascual keeps his promises with the help of Sun Life Financial and a very special lady

According to Piolo, his sister, Chiqui, has been instrumental in ensuring that his dreams for his family will all come true. Not just a sister for him, Chiqui Pascual-Gonzales also happens to be Piolo’s Sun Life Advisor.

“Like any other person, I want to give my family the best life possible. I am a man of my word, that’s why I work hard and seize every opportunity that comes my way,” Piolo Pascual said. “But more than just earning money, it’s how you manage your finances that makes a difference.”

“It’s a partnership through and through. With her help, I’ve been able to make it all happen while still pursuing my own passions and advocacies,” he added.

Piolo and Chiqui’s story is but one of many in Sun Life Financial where lifetime partnerships are developed and nurtured through the years. In fact, this has inspired Sun Life’s latest campaign, at the forefront of which is a new TV commercial highlighting Sun Life’s presence in a client’s life throughout the different stages of her life. It represents the many promises that Sun Life has helped bring to fruition for the past 123 years of its existence.

“As the longest-standing life insurance company in the Philippines, we have witnessed many promises being fulfilled throughout the years and have served generations of clients. It is an honor for us to serve all our clients and help them secure their future and those of their loved ones” Sun Life Chief Marketing Officer Mylene Lopa said.

“The promises we make to our loved ones are sacred, and Sun Life knows this. That’s why it’s committed to helping its clients achieve their goals, no matter what happens,” Piolo Pascual said. “You can’t ask for a better lifetime partner than that!”

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Sun Life hopes that the campaign, as well as Piolo’s own story, will inspire more people to take the same path in their financial journey.

About Sun Life Financial

Sun Life Financial Inc. (“SLF Inc.”) is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life Financial has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda.

As of December 31, 2017, Sun Life Financial had total assets under management (“AUM”) of $975 billion. For more information, please visit www.sunlife.com today.

All photos courtesy of @byahebuddy on Instagram.