In line with Globe’s mission to bring world-class connectivity and entertainment into its customers’ homes, the telco has launched its newest campaign with the global K-Pop group, BLACKPINK. Following its announcement in early December, the partnership with BLACKPINK will allow the telco to reach out to more customers and the popular group’s millions of fans in the country.
Reinvent your world with Globe & BLACKPINK!
Globe and BLACKPINK’s partnership sends a strong message of reinvention – transforming oneself through powerful self-expression aided by digital technology with an attitude for resilience amidst modern-day challenges.
Side by side with its customers in this reinvention journey, Globe provides world-class partnerships, a consistent and dependable network that gets better every day, and the most advanced technologies like cloud computing, artificial intelligence, and 5G that will bring products and services to life.
“We believe that Filipinos have the power to reinvent themselves in this new digital world. With Globe as their life partner, we will open up a world of greater possibilities, we’ve never done before. BLACKPINK embodies the meaning of taking control and reinventing to achieve one’s dreams. We want to inspire our customers to be in control so they can do more and be more, especially with all the new technologies we have today,” says Issa Guevarra-Cabreira, Globe’s Deputy Chief Commercial Officer.
As part of the reinvention campaign, a new TVC was launched with a full-blown digital take over and pre-show, all streamed on Globe’s social media and online platforms. Watch Globe’s sizzling new TVC below!
BLACKPINK is a South Korean girl group formed by YG Entertainment, consisting of members Jisoo, Jennie, Rosé, and Lisa. The group captivated the public as soon as they made their debut back in 2016 through ‘SQUARE ONE’ and heralded the birth of a major rookie group. The group had released mini-album ‘SQUARE UP’ and ‘Kill This Love’ and grew up as global artists. BLACKPINK proved their global popularity by a successful world tour and performing at ‘Coachella’, the biggest music festival in the United States.
They’ve made comeback this year in June with their charismatic pre-release single ‘How You Like That’, followed up by the release of ‘Ice Cream’, the song full of unexpected charms, which ranked at no. 13 on the Billboard Hot 100 chart. After proving their global influence, BLACKPINK released their official debut album on October 2nd.