In 1975, the then Essential Manufacturing (now Wellmade Manufacturing Corporation) was founded. The company’s main products were Select Soy Sauce and Select Vinegar with very minimal production and concentrated distribution only in Luzon. After 44 years of making high-quality products in Luzon, Wellmade introduced their culinary products in the Visayas. A product launch and press conference were held last September 11, 2019, at Dusit Thani Mactan Cebu Resort.
Select Sarap: Wellmade introduces culinary products to make every Cebuano dish even more special
Made from high quality and selected soybeans for soy sauce, and sugar cane for vinegar, Select brings out the natural delicious taste of your favorite dish. It is perfect as a dip or as one of the ingredients to your favorite adobo, pansit, inihaw, and more. Select Soy Sauce and Vinegar is all these while still being affordable versus other leading brands.
During a conducted blind taste tests with participants from Luzon, the Visayas, and Mindanao, it resulted in a very competitive outcome making Select brand ideals for mothers as their cooking partner and overall taste, making true to their tagline, “Select: Ang Sikreto ni Misis”.
According to the blind taste test, 8 in 10 moms prefer Select Soy Sauce’ overall taste as it is made of naturally fermented soybeans that will surely bring out the natural and delicious flavor of Filipino families’ favorite dishes. The Select Sukang Puti has the right level of sourness that makes food flavorful and appetizing. On the other hand, 1 in 2 moms prefers Select Cane Vinegar versus other leading brands.
Those were highly regarded and emphasized during the said product launch and press conference with the members of the Wellmade Manufacturing Corporation board present.
The Wellmade team is making ready to introduce Select brand to the Visayas as they are planning to conduct cooking shows and caravan in the provinces using Select culinary products. To start, the chef assigned to prepare the food during the product launch and press conference in Dusit Thani Mactan Cebu Resort was asked to use Select products.
With their newest product endorser, Chef Boy Logro, Select is on high gear for its promotions to the Visayas and Mindanao. Select Soy Sauce, Sukang Puti, and Cane Vinegar products are now available at supermarkets and retail stores near you.
Wellmade Manufacturing Corporation is also the maker and distributor of homecare products like DOLUX, Winrox Bleach, Speed Detergent Bar, and more.