The use of electronic cigarettes has surged worldwide over the past decade, with the global market valued at US$10.3B in 2018 and expected to grow at a CAGR of 24.9% from 2019 to 2025 per multiple reports. Though there are several major players in the vaping industry, most of them owned by tobacco companies, one recent independent entrant, RELX Technology – pronounced “relax” – has stood out from the competition.
The rise of e-cigarettes and RELX Technology
Origins: Female entrepreneurship and concern for family and friends
Founded by ex-Uber China Head Kate Wang on January 2018, RELX Technology’s products have experienced tremendous success with adult smokers globally, catapulting it to the position of the leading closed-system e-cigarette brand in Asia. Motivated by her father’s lifelong struggle to quit cigarettes and the lack of suitable new generation products in the market, Wang took it upon herself to start a company that prioritizes innovation, safety, and product quality.
An independent e-cigarette brand that works ethically
With a mission to empower adult smokers through advanced technology and user-friendly design without sacrificing ethics, RELX Technology’s core business encompasses independent R&D, product design and development, and sales. From its inception, RELX Technology has conceptualized and put into effect its ‘Guardian Program’ – a company-wide initiative that stretches from product development to sales, ensuring that the company puts the necessary effort in preventing and discouraging the use of e-cigarettes by minors, whether this be through concerted efforts with retailers to step up on-site identification of purchasers, or launching facial-recognition vending machines in China that dispense products only to adults against their national ID cards.
Cutting-edge R&D that focuses on problems faced by adult smokers wishing to quit cigarettes
In an industry focused on top-line growth, RELX Technology has invested millions of dollars into building its own facilities and operates the first CNAS-certified lab owned by an independent vape brand. RELX Technology also holds more than 20 international patents on its groundbreaking innovations in e-cigarette technology, all geared towards improving safety, quality, and user experience that helps smokers quit cigarettes more efficiently.
Its products such as the RELX Alpha and RELX i include a haptic feedback feature called SmartPace, which vibrates to let users know when they should stop vaping and put down their devices. RELX Tech’s latest product, a smart e-cigarette called RELX i, connects to the companion smartphone app that features in-depth usage statistics and a child lock that prevents unauthorized use.
RELX Technology brings its advanced e-cigarette products to the Philippines
RELX is now available in the Philippines through its physical stores and online partners such as Lazada and Shoppee. The RELX starter kits are available in the variants of Classic Black, Rose Gold. Space Gray, Navy Blue, Red, and Turquoise and just recently they have released the Celestial series, which features the stunning variants of Sunset Glow, Solar Eclipse, and Mystic Aurora.
It also has a wide range of pod flavors such as Mango, Lemon Tea, Blueberry, Grapefruit, Ludou Ice, Fresh Cucumber, Mint, Classic Tobacco, Banana, Greentea, Peach Oolong, and Icy Slush. All RELX starter kits come with 1 vape electronic cigarette, charger, and 1 pod priced at ₱1,599.00.