CIMB Bank Philippines partners with MoEngage to drive digital-first customer engagement

CIMB Bank Philippines announced that it has partnered with San Francisco-based customer analytics and engagement platform MoEngage to drive its digital customer engagement strategy.

CIMB Bank Philippines partners with MoEngage to drive digital-first customer engagement | CebuFinest

CIMB Bank Philippines partners with MoEngage to drive digital-first customer engagement

MoEngage’s platform will be leveraged to enable seamless, multi-channel engagement for the bank’s individual and enterprise banking customers across the country. The bank’s mobile-first platform banking concept has already resulted in superior customer engagement with month-on-month open rates for its emails at 105 index to the industry average.

“CIMB Bank Philippines unique digital and platform banking model is changing the banking experience of every Filipino, by providing an all-digital experience coupled with the best product features all enabled digitally via smartphone. As we simplify our products and services to provide real solutions for every Filipino, we continue to build new capabilities leveraging data and technology to get sharper in engaging our customers across multiple digital touchpoints. We are true to our commitment of providing Filipinos better and smarter choices about their finances and helping them to get ahead with the lives.” said Vijay Manoharan, CEO of CIMB Bank Philippines.

MoEngage’s AI-driven platform powers customer engagement at several Fortune 500 enterprises and leading brands such as Tokopedia, Zilingo, Samsung, Flipkart, One Championship, Bukalapak, Kredivo, Ola, and Deutsche Telekom. It was recently the only platform to be recognized as Strong Performer in The Forrester Wave: Mobile Automation Engagement, Q3 2020.

By leveraging advanced data analytics and personalization tools, CIMB Bank Philippines can grow its personal loans and deposits 500%-600% in just the past 10 months.

Commenting on the partnership, Raviteja Dodda, CEO and Co-founder of MoEngage said, “As one of the fastest-growing banks in the ASEAN region, CIMB Bank Philippines is playing a crucial role in leading millions of Filipinos into financial freedom. We are thrilled to partner with them on this journey and help deliver a superior banking experience to CIMB’s customers through our platform.”

CIMB Bank Philippines has just been recognized as the Digital Bank of the Year by Asia Capital Market Awards 2020 and as The Philippines Best Employer Brand Awards 2020 by The Employer Branding Institute and World HRD Congress, allowing The Bank to secure a total of 21 awards in 21 months making it the most awarded all-digital bank in the Philippines.

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About CIMB Bank Philippines

CIMB Bank Philippines is a multi-awarded, all-digital bank established with the vision to disrupt the Philippine banking landscape. Providing a simple and seamless banking experience, CIMB Bank Philippines through its advanced technology, mobile-first, and platform banking strategy has transformed banking for over 3 million Filipinos. CIMB Bank Philippines empowers Filipinos to open an account in 10 minutes with the highest savings rates, zero transaction fees, and a 24/7 safe and secure digital banking experience with a network of over 8,000 partners. CIMB Bank Philippines is part of the CIMB Group, one of the leading banks in ASEAN.

About MoEngage

MoEngage is an intelligent customer engagement platform, built for the customer-obsessed marketer. 1000+ customer-obsessed brands across 35 countries use MoEngage to send 50 billion messages to 500 million end consumers every month. With offices in 9 countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East. In the recent G2’s summer reports, MoEngage was also named a leader in the Mobile Marketing and Marketing Automation categories. To know more visit

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