At a time wherein we can only see the world through our screens, Filipinos are known to find the silver lining in every situation. In this case, that silver lining blinks brightly in black and pink. Globe welcomes the biggest international music group, BLACKPINK, into its family!
Globe seals brand endorsement of biggest global music group BLACKPINK
The record-breaking K-pop quartet joins the world-class roster of the telco’s endorsers to enlighten a rather eventful year for all. Among its accolades, the group has become the first K-Pop group to have the most music videos viewed, surpassing more than 1 billion views with their music video “Boombayah” in October. In line with Globe’s mission to bring world-class connectivity to its customers, it follows through by also bringing in brand ambassadors of the same caliber.
“This year has brought unprecedented challenges for everyone, locally and globally. Despite this, we strive to provide customers better everyday experiences that they will enjoy. Having BLACKPINK join the Globe family is proof that we won’t stop bringing the world into our customers’ homes. BLACKPINK being one of the world’s biggest groups has a huge following in the country. We want to bring our customers nothing less than the best in entertainment,” says Ernest Cu, Globe’s President & Chief Executive Officer.
Globe will soon bring more surprises featuring BLACKPINK. Watch out for it!
BLACKPINK is a South Korean girl group formed by YG Entertainment, consisting of members Jisoo, Jennie, Rosé, and Lisa. The group captivated the public as soon as they made debut back in 2016 through ‘SQUARE ONE’ and heralded the birth of a major rookie group. The group had released mini-album ‘SQUARE UP’ and ‘Kill This Love’ and grew up as global artists. BLACKPINK proved their global popularity by a successful world tour and performing at ‘Coachella’, the biggest music festival in the United States.
They’ve made comeback this year in June with their charismatic pre-release single ‘How You Like That’, followed up by the release of ‘Ice Cream’, the song full of unexpected charms, which ranked at no. 13 on the Billboard Hot 100 chart. After proving their global influence, BLACKPINK released their official debut album on October 2nd.