The region’s premier lifestyle destination has partnered with citizen-led coalition #SOSCebu to strengthen #NewNorMALLing and encourage Cebuanos to wear masks and follow health protocols. The “Wear Your Mask” campaign was developed to amplify the call to follow minimum public and personal safety protocols and help make normal the use of masks to limit the spread of the virus.
Ayala Center Cebu and SOS Cebu solidify #NewNorMALLing efforts on safe and convenient shopping experience
It features Cebuano personalities such as Miss Earth 2008 Karla Henry-Amman, host Blinky De Leon, Binibining Cebu 2018 Steffi Aberasturi, Miss Cebu 2009, and Binibining Pilipinas – Intercontinental 2014 Kris Janson, and musician Insoy Niñal.
“We are grateful to the groups and personalities who joined us in this initiative and helped us spread the word to fellow Cebuanos. Their support will definitely go a long way in our fight against COVID-19,” said Jia Sadol, Ayala Center Cebu General Manager.
SOSCebu is a community-led and multi-sectoral movement that aims to raise awareness to curb the spread of COVID-19. In the early stages of the pandemic when the supply chain was a concern, it served as a central coordinating group that connected people and organizations by mobilizing ways and means for Cebuanos to help out as one community.
Ayala Center Cebu’s #NewNorMALLing promotes malls as a safe space in the new normal. It is also an avenue to share the mall’s response to the pandemic and how they adapted to provide Cebuanos with an easy and convenient shopping experience.
For more updates on COVID-19 response and awareness campaigns, like and follow SOSCebu on Facebook.
About Ayala Center Cebu
The best of the Queen City of the South, in one place. Ayala Center Cebu offers retail, dining, and entertainment options that are unparalleled in the South. It leads seamlessly to The Terraces, a multi-level dining and entertainment enclave with a beautifully landscaped park, stunning greenery, and water features.
SOSCebu is a citizen-led coalition of Cebuanos. Apart from serving as a central coordinating group that connects and consolidates efforts in the private sector, we aim to bridge the information and communication gap through #UnsaManJud, a COVID Q&A show.