Street Food: A culmination of Cebuano food culture in Ayala Center Cebu

Street food gives us a better insight into one of the most integral aspects of culture — people’s eating habits. It is able to provide us a glimpse into a culture’s territory and tradition. When you visit an unfamiliar place, you give yourself the knowledge with that location through their food, and most of the time, the locale’s true character lies in their street food.

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu

The history of local delicacies tells the story of the place’s actual history. At StreetFood, it is a gathering of local street food culture that was opened just recently to the public. StreetFood is another concept by Sugbo Mercado Food Group where they promote and curate institutional street food vendors from Cebu and culminating them in strategic and accessible venues around the city.

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

The members of the Sugbo Mercado Food Group and honorary guests during the ribbon cutting ceremony [Photo credit: Ramon Suarez Taguchi]

On its newest installment at Ayala Center Cebu opened last February 14, 2020, Sugbo Mercado showcases Cebuano food culture and take the Cebuanos and tourists in an amazing gastronomic journey!

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

JP Chiongbian, Sugbo Mercado Managing Director, formally opened StreetFood by Sugbo Mercado

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Michael Karlo Lim, Sugbo Mercado Marketing Director

After a month of soft opening at the Pocket Garden of Ayala Center Active Zone area, StreetFood by Sugbo Mercado had its formal launch on Valentine’s Day to provide a venue where Cebuano street food was celebrated and was culminated to be introduced to local street food lovers both Cebuanos and the tourists from all over the world. The area was chosen by the Sugbo Mercado Food Group because of its easy accessibility for shoppers and pedestrians going into and out of Ayala Center Cebu.

Street food is an institution in Cebu City with its historical background influenced by a diverse culture of Chinese, Spanish, and other parts of Asia. Cebuanos, being hospitable and welcoming, food became a connective tissue to introduce history and culture. With an added creative mind, today’s street food is an elevated version of those being prepared years ago adding a modern twist to satisfy the taste of the new generation.

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Asa ta mangaon?

It’s long been gone when the difficulties of answering the very tedious question, “Asa ta mangaon?” (“Where to eat?”) Sugbo Mercado’s presence has become one of the prominent replies of many Cebuanos. Dragging their family and friends along to different locations of Sugbo Mercado around the city, even tourists are now properly introduced and naming Sugbo Mercado as “Cebu’s craziest street food market ever!”

If you are wondering what’s in store for you at StreetFood by Sugbo Mercado, get ready to feast your eyes to these delectable Cebuano street food and exciting scenes that they can offer you once you pay a visit.

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

Street Food: A culmination of Cebuano food culture in Ayala Center Cebu | Cebu Finest

ALSO READ: The Market by Sugbo Mercado, your containerized food destination in Cebu

To experience Cebuano food history and culture with a modern twist, visit StreetFood by Sugbo Mercado at the Ayala Center Cebu Pocket Garden beside Active Zone. They are open from noon until midnight.

You can also check other details on their official Facebook Page.

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