Ford Philippines, together with Fairlane Automotive Ventures, Inc. (FAVI), is kicking off the construction of its 50th dealership facility in the country in Talisay City, Cebu with a ceremonial groundbreaking event.
Ford PH starts 50th dealership facility construction in Cebu
“The construction of Ford Talisay is yet another milestone for Ford Philippines as we build our 50th dealership facility in the country, which is a testament to the growing preference for the Ford brand nationwide,” shares PK Umashankar, managing director, Ford Philippines.
“This is in line with our commitment to expand our reach to new customers in the province of Cebu and in the greater Visayas region and give them access to our segment-defining vehicles and after-sales services.”
The construction of the new Ford Talisay dealership facility signifies the expansion of the Ford brand in Cebu to cater to the growing demand for automotive products and services in the province. This will be the third dealership facility of the automotive company in Cebu and will replace the Ford showroom in Minglanilla when it becomes operational in the fourth quarter of this year.
With a total floor area of 1,397 square meters that can accommodate a 6-car showroom display and 12 service bays, the new Ford Talisay dealership promises to be the benchmark when it comes to automotive sales and service delivery.
Ford Talisay is expected to follow the new global dealership branding guidelines of Ford, showcasing a more globally-aligned exterior and interior look and feel, called Ford Signature, to offer customers a better dealership environment and experience.
The new dealership facility will also be enabled by new technological features that will help facilitate faster and more customer-focused sales and after-sales delivery. It will also aim to connect the customer’s purchasing journey with the on-ground, in-store environment – paving the way for a more connected, seamless, and best-in-class automotive retail experience.
“We thank our partners from FAVI led by Mr. Max Borromeo and Mr. Andre Borromeo for their collaboration in bringing the Ford brand to more customers and building a world-class retail environment with this new dealership facility.”
Hon. Marietta Bucao, Councilor of Talisay City, Cebu, Mr. Jose Daniel Borromeo, Corporate Planning, FAVI; Honorable Alan Bucao, Vice Mayor of Talisay City, Cebu, Mr. Andre Borromeo, General Manager, FAVI; Mr. PK Umashankar, Managing Director, Ford Philippines; and Mr. Jonathan Legaspi, Sales Director, Ford Philippines are present at the Ford Talisay groundbreaking ceremony.
Ford Talisay will be located at Cebu South Road Properties Road, Cansojong, Talisay City, Cebu.
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