Lazada Philippines welcomes the mid-year with Alden Richards as new brand ambassador

Lazada, a leading eCommerce platform in the Philippines, welcomes the mid-year with its 6.6 campaign and introduces its latest brand ambassador, Alden Richards. The popular Filipino actor, recording artist, entrepreneur, and online gaming streamer stars in the latest TVC for Lazada’s 6.6 Mid-Year Sale, where shoppers can enjoy 6x more free shipping vouchers and up to 90% off for purchases made from June 6-8.

Lazada Philippines welcomes the mid-year with Alden Richards as new brand ambassador

“I am very grateful to be a part of the Lazada family. I’ve had the opportunity to work with them for their Birthday Super Sale last March, and I loved how everyone was just so excited and engaged,” says Alden. “I’m definitely looking forward to this year’s 6.6,” he further added.

“We are halfway through the year and as we kick-off our 6.6 Mid-Year Sale with Alden, Lazada wants to turn this shopping festival into an opportunity to re-ignite hope and inspiration. We hope that our customers will continue to celebrate making it this far and finding ways to thrive during a very challenging time”, shares Neil Trinidad, Chief Marketing Officer of Lazada Philippines.

Something to watch out for at the Lazada 6.6 HALFy Mid-Year Sale!

2021 flies so fast, and yet you better get ready for Lazada’s HALFy 6.6. Mid-Year Sale with Alden Richards. Here are some brands and products you need to keep an eye on (or two) at Lazada.

Get the POCO M3 4GB+64GB NFC Smartphone for only P5,490 from its original price of P6,990. Hoping to get a brand air fryer? Philips Air Fryer is on sale at 45% off! A brand new Lenovo Chromebook C330 is up for grab at 31% off, and a Nintendo Switch Console V2 is ready for your checkout at 47% off + Free Shipping.

Are you the next Lazada Millionaire?

For this year’s 6.6 Mid-Year Sale, shoppers in the Philippines can join, play, and stand to win ₱10M worth of vouchers and prizes on Lazada’s 6.6 Game-Game Super Show! 6.6 sa Premyo at 6.6 sa Saya this June 5, 10:15 PM on LazLive on the Lazada app and GMA Network. Hosted by Lazada brand ambassadors Alden Richards, Mimiyuuuh, and SB19, plus your favorite Kapuso artists.

From June 6-8, shoppers can Add to Cart and Check Out these amazing offers with 6x more free shipping vouchers and up to 90% off. Check out Lazada’s latest #LazadaMidYearSale TVC featuring Alden Richards.